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Lasse Perrild announced as one of top 100 business talents of 2018

At Nextwork we have a knack for spotting talent. Last fall, we were pleased to appoint Lasse Perrild as the first Head of Digital at Nextwork. It has long been obvious to us, that Lasse holds a unique talent for understanding the political agendas of the digital age, and providing useful, forward-thinking consultancy to a diverse group of clients.

Now, the Danish corporate world has officially recognized this talent, in nominating Lasse as one of top 100 business talents of 2018. This year, involvement with the digital agenda has been a deciding criterion for the nomination of talents. At Nextwork we don’t hesitate in saying, that by engaging Lasse, we have gotten hold of one of the biggest digital talents, Denmark has to offer.

Lasse Perrild is former Senior Press Officer to the Major of Employment and Integration in Copenhagen. At age 26 he was appointed Special Advisor to the Minister of Employment, Ida Auken, and later he also served as Special Advisor to the Minister of Taxation, Holger K. Nielsen. Moreover, he has worked as Press Coordinator and Speechwriter to the CEO of the Confederation of Danish Industry, Karsten Dybvad.

Congratulations!

Read the portrait following the nomination here: https://www.business.dk/oekonomi/den-digitale-spindoktor

How to combine big and ‘thick’ data – new paper in Big Data & Society

Big data enables us to crunch millions of data points, thereby adding scale of behaviour when studying social phenomena such as customer behaviour. ‘Thick’ ethnographic data, on the other hand, enables us to calibrate and contextualize the big data findings, adding the why to unexplainable patterns within the big datasets. Therefore, it can be very fruitful to combine big and thick data sources, and recent works have suggested an analytical complementarity. These works have, however, remained as programmatic suggestions, leaving us with limited methodological inputs on how to archive such complementary integration.

In a new paper, published in the prestigious journal Big Data & Society, our Head of Research, Brian Due argue for a method for ‘blending’ big and thick analytical insights and presents four strategies that can be applied when relying upon big and thick data sources. The paper is co-authored with Analyse & Tal’s Tobias Bornakke in it relies on insights from multiple joint Nextwork and Analyse & Tal projects.

The paper can be accessed and downloaded for free on the Sage Journal’s website.

Nextwork CEO: Authorities will have to fight for their status as conveyors of reliable information

Nextwork CEO Thomas Albrechtsen encourages authorities to contribute strategically to the available information on social, digital media platforms. 
 
In a discussion piece published by the Danish national newspaper Politiken, Thomas Albrechtsen explains how the power to construe reality will be allotted those who understand and utilize the accessible information technology. The monopoly of truth is abolished as innumerable sources, platforms, and online communities arise. So how do we prevent secluded online communities of truth and meaning?
 
All indications are, that social media platforms such as Facebook and Youtube cannot be trusted to sort out falsehoods, demagoguery, hate speech, and unreliable sources. We have the necessary technology to identify the key arenas, actors, and issues of public debate. It’s about time authorizes take interest in the creation of public opinion on social media, and take up their role as an active contributor to the competing narratives regarding health, environment and minorities.
 

Political Top Advisor becomes Head of Digital at Nextwork

Starting October 1st, Lasse Perrild, will be the first Head of Digital at Nextwork. Lasse will be responsible for the increasingly important task of helping corporations and organizations understand and act in a media landscape that is changing at an accelerating speed.

CEO, Thomas Albrechtsen:

“Lasse Perrild is one of the biggest talents in Danish political consultancy. Only a few people at his age have his level of experience from the Parliament, the Government, The City Hall and The Confederation of Danish Industry. Our clients are asking for advice on how to adapt to the changes that are happening around them – changes that are happening faster than ever with social and digital media. Organizations, now more than ever, are experiencing a need to break down reactions and interactions in order to understand political agendas. For this, Lasse is a perfect fit, and we are very proud to be able to serve our clients with his skills and capacity“.

Head of Digital, Lasse Perrild:

“Nextwork is an extremely interesting consultancy where services is being developed in accordance with the latest academic research. This creates a unique platform for helping clients solve the problems they are facing in a changing media landscape. Understanding social media and navigating through the big data tsunami that strikes us these days will be one of the most important differentiating parameters for companies, organisations and parties in the near future. Here, Nextwork is an extremely strong partner for their clients and I’m really looking forward to be a part of their team”.  

Lasse Perrild, age 32, is former Senior Press Officer to the Major of Employment and Integration in Copenhagen. At age 26 he was appointed Special Advisor to the Minister of Employment, Ida Auken, and later he also served as Special Advisor to the Minister of Taxation, Holger K. Nielsen. Moreover, he has worked as Press Coordinator and Speechwriter to the CEO of the Confederation of Danish Industry, Karsten Dybvad.

Contacts
Thomas Albrechtsen, CEO, Nextwork
42466033
thomas@nextwork.as

Lasse Perrild, Head of Digital, Nextwork
31414648
lasse@nextwork.as

Thomas Albrechtsen announced as one of Berlingske’s top 100 business talents

We are thrilled to annouce that our CEO, Thomas Albrechtsen, was chosen by Berlingske Business as one of the rising stars of the Danish Corporate world in 2017. The list includes talents who were “extensively nominated by business and other interested parties”, and is a testament to Thomas’ hard work and dedication to Nextwork.

Amongst other qualities, Thomas was nominated for his humanistic approach to analyzing Big Data, which emphasizes insights that allow us to understand human nature and behavior at scale. 

As noted by our director of board, Jesper Højberg: “For me, with 30 years of experience as a consultant, it is impressive to watch Thomas advise customers at a level that is totally unique for such a young person. That he at the same time is able to develop novel research methods, publish academic articles, and can call himself an author, is simply just admirable.«

Brian Due receives academic award

 
Brian Due recently received the PhD award of the union Kommunikation og Sprog. The award is given every other year to “shed light on academic research with a business-relevant scope and also to reward a talented, young researcher.”

We are proud to have Brian on our team!

The award was given on November 14th 2016 at Carlsberg Academy. You can read more about the prize here (in Danish).

Brian Due presents Google Glass-findings at Columbia University

Our Head of Research and Assistant Professor at the University of Copenhagen, Ph.D. Brian Due, has spent the last year studying the future of wearables and their implication for social interaction.

His paper, ”Knowledge and Epistemic Incongruences in Social Interaction with Google Glass” will be presentet at the Fifth Meeting of the Language and Social Interaction Working Group (LANSI) at Columbia University on the 16th of October.

The paper deals with a participant’s use of Google Glass in social interaction with regard to object-orientation and identity; how the use of Google Glass is a private experience, which produces epistemic incongruence; and how Google Glass is a non-human participant, who occupies slots in the sequential unfolding of turns.