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Political Top Advisor becomes Head of Digital at Nextwork

Starting October 1st, Lasse Perrild, will be the first Head of Digital at Nextwork. Lasse will be responsible for the increasingly important task of helping corporations and organizations understand and act in a media landscape that is changing at an accelerating speed.

CEO, Thomas Albrechtsen:

“Lasse Perrild is one of the biggest talents in Danish political consultancy. Only a few people at his age have his level of experience from the Parliament, the Government, The City Hall and The Confederation of Danish Industry. Our clients are asking for advice on how to adapt to the changes that are happening around them – changes that are happening faster than ever with social and digital media. Organizations, now more than ever, are experiencing a need to break down reactions and interactions in order to understand political agendas. For this, Lasse is a perfect fit, and we are very proud to be able to serve our clients with his skills and capacity“.

Head of Digital, Lasse Perrild:

“Nextwork is an extremely interesting consultancy where services is being developed in accordance with the latest academic research. This creates a unique platform for helping clients solve the problems they are facing in a changing media landscape. Understanding social media and navigating through the big data tsunami that strikes us these days will be one of the most important differentiating parameters for companies, organisations and parties in the near future. Here, NXT is an extremely strong partner for their clients and I’m really looking forward to be a part of their team”.  

Lasse Perrild, age 32, is former Senior Press Officer to the Major of Employment and Integration in Copenhagen. At age 26 he was appointed Special Advisor to the Minister of Employment, Ida Auken, and later he also served as Special Advisor to the Minister of Taxation, Holger K. Nielsen. Moreover, he has worked as Press Coordinator and Speechwriter to the CEO of the Confederation of Danish Industry, Karsten Dybvad.

Contacts
Thomas Albrechtsen, CEO, Nextwork
42466033
thomas@nextwork.as

Lasse Perrild, Head of Digital, Nextwork
31414648
lasse@nextwork.as

Thomas Albrechtsen announced as one of Berlingske’s top 100 business talents

We are thrilled to annouce that our CEO, Thomas Albrechtsen, was chosen by Berlingske Business as one of the rising stars of the Danish Corporate world in 2017. The list includes talents who were “extensively nominated by business and other interested parties”, and is a testament to Thomas’ hard work and dedication to Nextwork.

Amongst other qualities, Thomas was nominated for his humanistic approach to analyzing Big Data, which emphasizes insights that allow us to understand human nature and behavior at scale. 

As noted by our director of board, Jesper Højberg: “For me, with 30 years of experience as a consultant, it is impressive to watch Thomas advise customers at a level that is totally unique for such a young person. That he at the same time is able to develop novel research methods, publish academic articles, and can call himself an author, is simply just admirable.«

Brian Due receives academic award

 
Brian Due recently received the PhD award of the union Kommunikation og Sprog. The award is given every other year to “shed light on academic research with a business-relevant scope and also to reward a talented, young researcher.”

We are proud to have Brian on our team!

The award was given on November 14th 2016 at Carlsberg Academy. You can read more about the prize here (in Danish).

Brian due presents Google Glass-findings at Columbia University

Our Head of Research and Assistant Professor at the University of Copenhagen, Ph.D. Brian Due, has spent the last year studying the future of wearables and their implication for social interaction.

His paper, ”Knowledge and Epistemic Incongruences in Social Interaction with Google Glass” will be presentet at the Fifth Meeting of the Language and Social Interaction Working Group (LANSI) at Columbia University on the 16th of October.

The paper deals with a participant’s use of Google Glass in social interaction with regard to object-orientation and identity; how the use of Google Glass is a private experience, which produces epistemic incongruence; and how Google Glass is a non-human participant, who occupies slots in the sequential unfolding of turns.